Orientation Festival 2013

2013 MSA Orientation Festival

Promotional posters for
the 2013 MSA Orientation Festival.
The Guide uses a mascot – a current student and volunteer, Paul – to inject fun tit-bits into the content via “Paul’s handy hints”. Paul appears throughout the guide, usually striking a funny pose, to provide a side-note to different articles. This fun design element proved to be very successful as Paul, because of his public role and involvement in virtually all events, was recognised by many of the first-years who read the Guide.
“This is an outstanding submission. An extremely tight execution that is exciting, engaging, youthful and offers a big brand feel. There is nothing to add here.
A great entry.”

– Judges’ comments for 2013 ACUMA awards entry.