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You know you’re a graphic designer when you spend a whole day (or two) admiring the design of a publication before you read any of the content.
Malthouse Theatre unveiled their 2015 season last week and launched the season brochure. I have a bit of a soft spot for theatrical publications – I love everything to do with theatre and I view season brochures with a certain reverence – and I’ve spent the past 3 years drooling over the publications produced by Malthouse. I certainly prefer them to the more rigid, corporate look MTC usually goes for (you’re a theatre company, not a bank – loosen the hell up).
Once again Malthouse didn’t disappoint. Or, more accurately, Studio Jane delivered a knockout. I love, love, love bold, hand-generated graphics, and I go weak in the knees over a good foilstamp. The brochure is fun to look at, fun to handle and fun to ready – it ticks all the boxes for me.
I have to admit that I feel just a tad jealous when I come across publications like this one. I had my first tango with a season brochure early this year when I designed the Monash Uni Student Theatre (MUST) publication. The work I’ve been doing for MUST for the past two years has been incredibly rewarding, but also caused me some major frustration, as there is never a decent budget to work with (or any budget for that matter). And I felt this frustration more than ever when it came to the season brochure. I hope that one day I’ll be able to produce this publication on the stock that I chose based on quality rather than price and with the embellishments I feel it rightly deserves.